Who are Plushie?

Plushie is an innovative, design led, plush toy prototyper & manufacturer, based in the UK. Our plush toy prototypes are created in both China & Europe, with all manufacturing in the Far East. Our creatives are UK/EU based & therefore understand our western toy market, quality, trends & pricing. Over the past 20 years Plushie have developed leading products using licensed & non licensed IP's, from a Disney Pixar Buzz Lightyear to a range of fruit and vegetable plush toys "The Goodness Gang". Plushie specialises in retail quality plush toys, developed to the highest standard.


1. Tell us your great idea

This needn't be anything fancy, just a rough scribble or written brief of what you’re looking for. Please include size, colour & fabric style if possible. A few Google screenshots will help too. Don't worry, you can email us a non disclosure agreement. You'll find one attached here if you don't already have one.



2. Visualisation & design specifications

Once we've received your design brief we will develop

  • Character Visuals
  • Working Illustrations
  • Rendered Turnarounds
  • Sizing Specifications
  • Pantone References
  • Fabric & Decal Specifications



3. Prototype development
& manufacturing patterns

We supply you not only with your plush toy prototype, but a copy of your manufacturing patterns. These patterns enable us to send them to any factory for competitive quotations or for you to deal with your manufacturing independently.



4. Minimum order quantities

Using your manufacturing patterns, we will develop a costing sample, confirm manufacturing estimates, EN71 safety testing costs & shipping costs. On average an 8" plush bear is £6.00 per unit landed(UK), based on an order of 1200 units. We can provide lower quantities as low as 500 units, but the unit price will increase substantially.